thailand's original premium lager


original premium lager

Founded in 1933 by the lionhearted Phraya Bhirom Bhakdi, Thailand’s first Master Brewer, Singha has always been the best-loved premium beer in Thai hearts. Since then, we have been front and centre in creating unforgettable and experiences for Thais in the Land of Smiles.
Singha is a beer for the bold. It is a beer for those with an explorer’s mindset, always seeking fresh and authentically Thai experiences to lift-up their lives from the ordinary to the extraordinary. When you enjoy a Singha you unbottle the joyful Thai spirit and find magic in every moment. Lift it up.
symbols of singha
Just like other Thai banks and trusted local companies, the story behind the Garuda symbol on our beer bottle can be traced back to 1939 when King Rama VIII gave Boonrawd Brewery the permission to use the symbol. At that time, the Garuda symbol represented the highest honor for companies, meaning that Singha is trusted as financially stable company which produces quality goods. After receiving the symbol of pride, Bhirombhakdi family has proudly presented this iconic symbol on all office buildings, factories or even on every Singha product tags.
More than just being the Singha logo, our mystical golden lion has become an iconic symbol that needs no further explanation. It was inspired by one of the four great lions in Thai literature which Thai folk believes to be the king of Himmapan Forest. Singha’s current icon is the gold of Bandhu Rachasri lion—a refined version of the former yellow lion.
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